Apple's latest iPad billboard advertising campaign again focuses on the App Store's expansive selection of tablet-optimized and often exclusive apps.
![](http://a952.phobos.apple.com/us/r30/Purple/v4/e1/cc/d3/e1ccd38e-c592-5a0f-67c8-2f280e2f27e7/Pad_Icon.png)
Apple's latest iPad billboard advertising campaign again focuses on the App Store's expansive selection of tablet-optimized and often exclusive apps.