Personalised shopping app and U.K. startup Mallzee has raised new funding. The so-called ‘Tinder of fashion’ — in reference to its Tinder-esque UI that invites you to swipe right if you like and swipe left if you don’t as you shop for clothes through its mobile app — has swiped £2.5 million in additional investment.
Swipe right if you like. Swipe left if you don't. Mallzee, a 'personal shopper' for iOS, has a Tinder-esque UI, underpinned by its own recommendation engine, to make clothes shopping simple, efficient and fun. But it also has a clever social twist. The app lets you share the item you intend to buy with friends. If the consensus is a thumbs-down, Mallzee will actually prohibit you from making a…